Using Color Psychology to Give Your Business an Edge

Using Color Psychology to Give Your Business an Edge

Artists, painters, or anyone else who uses colors in their profession understand the importance of color theory. This refers to the visual effects of color combinations. Still, there is more to this than just being aesthetically pleasing. There is a whole psychological component to color theory where certain emotions are associated with certain colors. This is big with brands and companies. To help your business prosper, using color psychology to give your business an edge ensures brand awareness and attracts new customers.

Emotional Response

One of the most important parts to color psychology is that it evokes emotional response from viewers. Different colors say a lot about what certain people are feeling. Colors spark creativity, invoke deep thinking, or remind someone of past experiences. Here are a few of the main colors and their emotional responses:

• Green—Creativity. Greens are linked to broader and creative thinking from its association with nature.

• Red—Analytical Thinking. Reds energize and revitalize people. When people see red their reactions become faster and forceful. Its association with failure or errors may shape this type of reaction.

• Blue—Satisfying. People feel satisfied when they see blues.

• Yellow—Dissatisfied. People are bothered or dissatisfied when they see yellows. It ranks as one of the least favorite colors with people.

• Orange—Cost-Effective. When people see oranges on products, they feel they are getting the best deal for their money.

• Pink—Calming. Pink colors have great calming effects and help with meditation.

• White—Clean, Boring. Whites can express feelings of cleanliness and purity, but also don’t stimulate creativity or deep thinking.

Target Audiences

Colors can also be used to target specific audiences. Whether it’s gender or a specific culture, different colors provoke different reactions. With this knowledge, companies and brands target their audiences based on the colors that respond well. For men, blues, greens, blacks and reds rank the most favorably while yellows, browns, purples, and oranges rank the least. For women, blues, purples, greens, and reds rank the most favorable while browns, oranges, greys, and yellows rank the least. Men tend to prefer bold shades (colors where black is added) whereas women tend to prefer soft tints (colors where white is added). Brands can adhere to these markets without appeasing gender stereotypes too, the key is to attract as many potential customers as possible.
Differentiate Your Brand

Similarly, colors help make a company or brand standout against its competitors. Some of the top brands today are recognizable solely by their logo colors. This is because consumers remember details they can differentiate from other competitors. Bright colors, goofy fonts, or other cognitive tools help consumers remember brands over others.

For these reasons, any marquee signs for businesses should have the most optimal colors used to help attract customers. At EZSignsOnlines.com, we sell the best market street signs, New England signs, or other outdoor business signs for you to customize and accentuate to your liking.

4 Reasons Why Signs Are So Valuable To Churches

Religious institutions need proper signage to promote their image and solidify their place in the community. Consumer advocacy is just as important to religious organizations as it is for businesses. Both need to attract new members and customers while retaining current ones. The reasons why signs are so valuable to churches and other places of worship is because they raise awareness while exhibiting important messages.

Makes the Church More Visible

An outdoor sign is a direct representation of the church. It doesn’t matter if the sign is big or small. These signs offer an attractive aesthetic to a church’s exterior. Members and strangers alike can see the church’s design and theme. Signs can illustrate whether the church is older and serious, or modern and geared toward younger people. It can also explain what type of church it is. Baptist, Lutheran, Catholic, Mormon, or other Christian denominations all utilize church signs to promote their building. Non-Christian places of worship can utilize exterior signs as well. 

Shows the Church Location

A big outdoor sign will alert passerby to the church building. New members will not know where to go for main services. Signs indicate where the main service building is, as well as a separate youth building or kitchen. Any garage or outside storage area should have a sign too. Outside signs will benefit religious camps by indicating where the cabins, dining hall, swimming area, sports fields, sanctuary, and other areas are located. 

Spreads a Strong Message

Signs are also great for spreading a strong message. Churches and other places of worship can promote biblical verses, holidays, or other upcoming events. Religious and community leaders can use signs for general and specific information. For example, having weekly services on the sign will let new and current members know when to attend. Also, including unique or special services in addition to the weekly service will inform readers of calendar changes and current church events. It’s sure to help your attendance skyrocket.

You Get the Most for Your Money

One of the best aspects of outdoor signs is that they’re affordable, attractive, and long-lasting. Good-quality signs are cost-effective investments. They’re customizable, with different fonts and colors to match your building. This will give your church an attractive exterior, which will bring in and retain members. Additionally, they’re long-lasting. Since these signs are made from high-quality materials to withstand all weather conditions, they’ll last a long time. This way, your initial investment pays for itself in no time.

If you’re in the market for custom message board church signs, then be sure to check out our selection at EZSignsOnline. Our selection of market street church, business, and school signs are unique, durable, and only take three to four weeks to complete. Order yours today!

Farm Agritourism Preparation Tips

The agricultural industry is changing with the times. In some places, visitors can see their dairy, fruits, vegetables, breads, or baked goods being made and engage in hands-on, immersive activities. Today, this is called agritourism, and its popularity is growing. Activities like pick-your-own fruits and vegetables, hayrides, and corn mazes are all immensely popular. If you’re a farmer and want to expand into agritourism, then it’s important you follow the right steps. Read these farm agritourism preparation tips to boost your visitor numbers and maximize revenue. The nice thing about agritourism is you can keep your farm’s integrity while establishing a rich customer experience.

What is Agritourism?

Agritourism is a form of tourism where visitors take part in farm activities such as animal and crop care, cooking, cleaning, handicrafts, and entertainment. This eco-friendly focus on entertainment and exploration has become mainstream. More people want to engage in rural experiences and outdoor recreational activities. This, in turn, is a great business opportunity for farms and shops. Not only do these places see growing revenue, they are also able to recruit outside help. This provides economic viability for small or rural communities. Even more so, agritourism allows for educational experiences, entertainment, hospitality services, and on-farm direct sales.

Types of Agritourism:

Many different types of agritourism exist. All allow for one-to-one consumer engagement with the agricultural product or service. These types include:


Pumpkin patch picking

Corn mazes

Petting or feeding zoos

Hayrides

Horseback riding

Pick-your-own fruits and vegetables

Living history farms

On-farm markets

Processing demonstrations

Wildlife photography

Sleigh rides

Farm or ranch vacations

Bed and breakfasts

Winery or brewery tours and tastings

Cut-your-own Christmas trees

Garden tours

Ice cream or bakery production and tasting

Agritourism Advantages and Disadvantages:

Agritourism provides economic, educational, and social programs to producers and consumers. Farmers get to market their goods via hands-on promotion and contact with families, school trips, and farm-to-table advocates. Still, this comes with its own challenges, like neighborhood impact, traffic control, and noise levels. As agritourism’s popularity grows, farmers must consider all the possible advantages and disadvantages.

Advantages:

As previously mentioned, agritourism contributes to the customers’ wellbeing. Farmers can build their reputation through direct marketing and service to local communities. Rural communities greatly benefit from this through increased job viability and tax revenue. Ultimately, agritourism enhances the economic viability of the farm and provides employment opportunities, additional income, and increased agricultural product awareness.

Agritourism also provides educational opportunities for the local community. Schools, churches, or other community organization can visit farms where they will experience the business from a personal perspective. From there, farmers will give tours teaching about sustainability or local heritage.

Disadvantages:

Additionally, there are some disadvantages and challenges farmers must consider. There are potential noise problems, disruptive traffic, and trespassers that can change the community dynamic. The most worrisome issue is noise level. This can diminish the quality of life for neighboring landowners. Agricultural operations require machinery, trucks, and people. All these can disrupt a community’s local flow. Buffers or noise ordinances will address those issues. It’s important to take note of the increased traffic, too. You should engage with your local government to organize a traffic management plan to identify potential traffic impacts. Make sure you have enough parking. Local, state, and federal ordinances should be properly implemented to ensure no further issues arise.

Preparing Your Farm:

Converting your farm into an agritourism attraction is a must. You must plan for any risks to reap the most reward. It’s essential to design your farm as a welcoming atmosphere. It should be a place people want to spend time at, not just purchase things and leave. The scenery, music, lighting, features, and decorations are all part of a well-designed setup.

Another necessity is to formulate a story. Showcasing your roots shows your business’s history. Especially for small farms, people like a heartwarming backstory. Be sure to talk about your family, crops, livestock, products, equipment, and production practices. The more interactive the experience, the more people will come back.

You should also focus on the long-term or big-picture results. High yields are no longer the main priority of this operation. Establishing strong connections and meeting unique customer needs now take precedence. Even adding customer-centric areas allow for a greater experience. Add rest areas, food and beverage stations, play areas for children, clean restrooms, and areas to shops. Advertise your farm with custom farm signs for a rustic ambiance.

Safety:

Safety is the most important quality for any farm. Lots of people are going to be visiting your farm, so it’s crucial that visitors feel safe. You can ensure this with fire safety equipment, an evacuation plan, and phones with emergency services ready. Make sure staff are CPR-certified and have first-aid on-hand. It’s better to prepare for an emergency rather than wait for one to arise. Be sure to warn guests—especially those with small children—about the risks and dangers of farm operation, such as heavy machinery or large animals. Suggest visitors wear appropriate clothing, such as closed-toed shoes and long pants, to protect against bugs and environmental debris.

Cleanliness and Sanitation:
Agritourist operations are typically seasonal, so it’s important you maintain cleanliness during the off-season as well as the peak season. Put away unused equipment, including any machinery or tools. Lock up any sheds or areas that guests are prohibited from entering. You should also prioritize everyday cleanliness. Make sure wastebaskets and recycling containers are prevalent throughout your farm. Keep animal cages and show areas relatively clean to promote waste management. Every agritourism operator must keep their farm clean to ensure customer satisfaction. Similarly, keep hand-washing stations outside of animal cages and petting areas—as well as outside food and beverage stations—to promote good sanitary practices.

Whichever type of agritourism operation you run, it’s urgent you have a large sign to promote it. At EZSignsOnline, we pride ourselves in our selection of farm and ranch signs. Check out our products and get the best wooden sign for your business!

Design Tips for an Effective Outdoor Business Sign

Design Tips For An Effective Outdoor Business Sign

It’s important to remember old advertising techniques. Paying for airtime on the local radio station, buying up space in a newspaper, or even telling friends and strangers about your business are all traditional marketing technique. One of the most effective marketing strategies is outdoor signage. To improve their profits, any business owner should know these design tips for an effective outdoor business sign.

Know the Location:

Sign placement is essential for successfully promoting your business. You want your sign to stand out from its surroundings. You should aim for optimum exposure. To do this, place your sign in a location people frequent. This might be near a road or path, for example. Still, make sure your sign is not placed too high or too low where people can miss it. 

Keep Size in Mind:

Size does matter—larger letters mean easier readability from a distance. This is especially important for roadside signs or signs in high places. Simply put: visibility is legibility. Another important tip is that less is more. Don’t clutter your sign with letters and symbols. The more precise your message is, the stronger it comes across to readers. 

Choose Impactful Colors:

A powerful color scheme can make your sign stand out from the rest. As humans, different colors give us different physiological and psychological responses. Orange, yellow, and red give a stimulating response. Blue, green, and purple are less stimulating and give a soothing response. Keep this in mind when picking colors for your sign. Make sure to choose contrasting colors to make your message stand out. 

Ensure Readability:

Your message’s typeface, font, and overall readability is the most important part of effective signage. You want a crisp, easy-to-read message that customers will remember. Feel free to use different styles, such as italics or boldface, to get your message across. Also, don’t feel like you must use all capitalized letters for your message. Contrary to popular belief, this does not improve its readability. Using all capital letters can be overwhelming and off-putting. Using both capitalized and lowercase letters in your message give the best readability up close and at a distance. Another important note is to not use two different fonts in one sign. While it might look creative and make your sign stand out, two different fonts make your sign harder to read. Keeping your message clear and easy-to-read is ideal for customer satisfaction.

Add Graphics:

Finally, the design and graphics are the last piece to make your sign stand above the rest. You should use your company symbol on your sign to maximize brand awareness. Graphics add visual interest and improve reader attention. In this case, it’s better to underuse graphics than to overuse them. You don’t want to make your sign difficult to read.

Here at EZ Signs Online, we make it our mission to provide the best custom outdoor business signs. Check out our product selection for your small business or community building.

Every year since 2001 our customers have given our New England style signs as gifts to their friends and relatives.  We've been fortunate to have been a part of the gift-giving process thousands times.

This holiday season, whether you are seeking a unique Christmas or Hanukkah gift or just want to say thanks to someone for their help this year, please consider giving them a New England style sign.  There is not much that is more memorable than a gift that is personalized to reflect the life and love of your friend/relative and a New England style sign fills that bill extremely well.

We have seven different sizes and more than 20 shapes available, so you can choose options to fit every need.  Our straight-forward step-by-step ordering process makes it fun and easy for you to order the sign. After you have ordered, one of our artists will create a custom sign layout and send a proof for you to approve, and we will modify the design until it is the perfect layout for you.  There is no obligation until you are satisfied with the design.

We will drop ship the order to the gift recipient if you like, and even include a personalized gift message in the package.

For 13 years, thousands of people have trusted us with their gift-giving and given our signs as gifts for all kinds of holidays including Christmas, Hanukkah, Mother's Day, Father's Day; and often just to say thanks!  If you trust us with your gift list this year we will work to ensure your satisfaction with every step of the process.

Happy Holidays and thank you in advance!
The staff at EZSignsOnline.com

Signs Make Great Gifts

If you are like us, deciding what gifts to give your loved ones is a challenge every year.  Finding a gift idea for Mom or Dad gets to be more of an issue each year as they seem to already have one or two of “everything”.  And getting Dad another tie just doesn’t seem like it will excite him much.  Giving a personalized gift is often so much more gratifying than another “me too” gift card or sweater or socks.

For the past decade, our customers have gifted many hundreds of our custom signs to their loved ones.  Your family and friends will truly appreciate a unique custom sign for their home, cottage, or small business.

With our unique website, we make the process easy to order a custom sign.  The website will take you step by step through each of the available options.  Then, one of our experienced sign designers will layout the sign design and we will send you a proof to approve.  When you are satisfied with the layout of your gift, you will make the payment for the sign and we will produce and drop ship your gift to the location you choose.  We will even include a gift message if you choose.

It’s easy to make the holiday gifting experience more personalized.  Check out all we have to choose from at: www.EZSignsonline.com and also on our facebook page.

Our Latest National Press Release

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View how simple it is to use our optional vandal covers for our Market Street Style signs!

PolyEngraved signs are here!

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Available in a variety of color combinations, they are made from 3 layers of High Density Polyethylene (recycled milk bottles, a "green" product). The inside core of the signboard material is a different color than the outside layers. So when we carve or engrave it, this inner core color becomes exposed, giving you the color contrast desired. It looks just like painted wood, feels just like painted wood, but outlasts painted wood by many years!

PolyEngraved signs are our most durable sign and will withstand the harshest weather and they are vandal resistant. Our PolyEngraved signs are perfect for Business signs, Church signs, School signs, Farm signs, Residential signs, etc.

We use a solid core high density polyethylene signboard material, NO WOOD, which means no need to worry about warping, rotting, etc. Click Here to see complete info and pricing.

Horse Radio Network

Thanks go out to the good folks at The Horse Radio Network for their recent purchase of trade show banners and signs. They are the home to the most entertaining equine radio shows (podcasts) on the Internet. If it is horse news, interviews and a whole lot of fun you are after, you are in the right place. They are bringing Web 2.0 to the horse world.

Many fun shows are currently on the network with many more to come. The Eventing Radio Show, The Stable Scoop Radio Show, The Dressage Radio Show, 2010 Radio Show, Horse Tip Daily, Jumping Radio Show, Western Radio Show and Tack and Habit.