Wednesday, September 30, 2009

USRider Press Release - we are mentioned!

NEWS RELEASE (8/31/09)

For immediate release

Enjoy more benefits of USRider Membership

through Winner’s Circle Advantage

Lexington, Ky. (August 31, 2009) – USRider, the motor plan created specifically for the traveling equestrian, is pleased to highlight some well-known farm and stable equipment and supplies companies who are partners, along with dozens of others, of the ever-growing member benefits program – Winner’s Circle Advantage.

USRider provides roadside assistance and towing services through the Equestrian Motor Plan. Standard features include flat-tire repair, battery assistance and lockout services, plus towing up to 100 miles and roadside repairs for tow vehicles and trailers with horses, emergency stabling, veterinary referrals and more.

USRider’s managing member, Mark Cole, commented “In addition to assisting our members when they have trouble on the road, we also want to provide our members with exclusive money-saving benefits on products and services important to horse owners. Companies that offer these services include equine apparel and accessories, gifts, art and collectibles, equine health care, farm and stable equipment, tack, and trailers and trailer accessories.”

Some very well-known farm and stable equipment companies that provide discounts, free shipping and other benefits to USRider members are:

Personalized farm signs are an excellent and affordable way to enhance your home or farm entrance. EZ Signs uses all maintenance-free materials. Use their easy-to-navigate secure website to ‘build’ your sign online by choosing from a variety of options including size, style, color, font, graphics, etc. These signs also make great gifts for any type of farm, kennel, business or residence. As a member of USRider® receive a 15% discount on all sign orders. Visit or call 800-640-8180.

Woodstar Products founded in 1977 to provide custom horse stalls for the discriminating horse owner. Woodstar has expanded its product line to include an array of products, making “one stop” shopping a reality. Woodstar has always subscribed to the QC (quality and customer) method of doing business. Their friendly staff is available to assist you with any questions regarding their products or your planned equine facility. As a member of USRider® receive a 10% discount on horse stalls and as a bonus gift, the adorable Woodstar Plush Pony, is also being offered on purchases that exceed $500. Visit or call 800-648-3415.

Bulk shavings can be inconsistent in their quality and their supply depends on seasonal production limitations in the lumber industry. Plus, loads of such shavings are bulky and unwieldy. Avoid these bulky, inferior, inconsistent shavings by using DryNest’s baled shavings. DryNest bales are manufactured following stringent quality-control guidelines, resulting in a high-quality, consistent supply year-round. Plus, DryNest bales are compressed, which means fewer trips from storage bin to stalls. As a USRider® member, you receive a 5% discount when ordering DryNest. To place your order call toll-free 800-436-3431. Visit their website at

Horse & Garden Supply is the distributor of Stock Tank Cleaner, an all-natural bacterium enzyme. Stock Tank Cleaner is a time-released system for restoring and maintaining cleanliness and clarity in water, which will result in a cleaner, healthier stock tank. Horse & Garden Supply also offers hoof supplements, stall sanitizer, electrolytes and electric fencing. USRider® members receive FREE SHIPPING on all orders of $100 or more. Order online at or by phone at 800-486-6294 mention this code to the operator.

For more information about the USRider Equestrian Motor Plan benefits program or to inquire about becoming an enhancement partner, call Linda Lee, promotions manager at (800) 844-1409, ext. 103.

Thursday, June 18, 2009

Check Out Our Latest National Press Release

Church Signs Fill Advertising Gap for Cash-Strapped Churches reports

Worton, Md. (PRWEB) June 18, 2009 -- It's one of those effects of a bad economy that you seldom consider until someone mentions it: Churches are not advertising as much, and as a result, are not drawing as many people to their services (as reported by D. Burke, Religion News Service).
The lagging advertising trend is due to a couple of reasons, both related to the current recession: First, people are giving less in the church offering, which means the church has less money to spend on radio or newspaper ads. And second, newspapers, which are on the verge of extinction, are raising their ad rates, struggling to break even--and often pricing churches out of the market. read more...

Thursday, June 11, 2009

Our Satisfaction Guarantee LLC relies on customer satisfaction, the reason for our continuing success. We stand behind all of our products and guarantee the highest levels of quality, durability and safety. Our reputation has been earned through hard work, integrity and delivery in a timely manner. Our unwillingness to tarnish our reputation is your guarantee of excellence!

Tuesday, April 28, 2009

Using Signs to Modify Customer Purchase Habits

Modifying Customary Purchase Habits
One of the primary goals of advertising is to change purchase behaviors. Effective advertising can increase purchases within discrete segments of the market by introducing "intervening opportunities" along customary travel paths. This is especially so in highly discretionary areas, such as quick service foods and economy lodging, yet it holds true, also, for the business with more specialized products or services to offer.
Generally, a business' fixed and variable costs should be covered from a stable consumer pool, with profits coming in from unexpected sources. The right sign often prompts an unplanned stop, or changes the customer's mind once he is on the premises. Changeable copy and temporary window signs are especially effective in encouraging variation from accustomed consumption patterns. Because temporary or variable message signage is relatively inexpensive, the dollars generated by such signage usually represent pure profit.
It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.

Thursday, April 9, 2009

Check Out Our Latest National Press Release

Worton, Maryland (PRWEB) April 9, 2009 -- Amid news that more and more churches are seeing a decline in offerings and donations, one company has developed a unique program to help with fund-raising. The program, developed by, allows religious groups to sell faith-based decals and make enough money to purchase a new church sign from them.

Wednesday, March 25, 2009

Sign of the times...

Why do I need a sign for my business?

There are many reasons, the most primary of these being:

  • Signs are the most effective, yet least expensive, form of advertising for the small business.
  • A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
  • Signs are always on the job for you, advertising 24 hours a day, 365 days a year.
    People often judge a business by how it looks on the sign.
  • Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, "A business without a sign is a sign of no business."
  • We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.

For additional information, please review the Understanding the Value of Signage section.

Is signage expensive?

  • Signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses.
  • You pay for the sign once and it works for you 24 hours a day, 7 days a week for years. Use of other media requires paying month after month and you never have the benefit of ownership.
  • You also have no assurance that you're reaching potential customers.
    From a business owner's perspective, a sign should not be viewed as an expense, but as a capital investment. When you factor in your return on investment, signs are not expensive.
  • An effective sign will most likely pay for itself many times over.
  • The price for signage will vary greatly depending upon the size, design, style,

CLICK HERE for further info from SBA website.

Thursday, March 19, 2009

Joke Of The Day - $50 Dollars!

Morris and his wife Esther went to the state fair every year, And every year Morris would say, 'Esther, I'd like to ride in that helicopter.' Esther always replied, 'I know Morris, but that helicopter ride is fifty dollars, And fifty dollars is fifty dollars' One year Esther and Morris went to the fair, and Morris said, 'Esther, I'm 85 years old. If I don't ride that helicopter, I might never get another chance.' To this, Esther replied, 'Morris that helicopter ride is fifty dollars, and fifty dollars is fifty dollars.' The pilot overheard the couple and said, 'Folks I'll make you a deal. I'll take the both of you for a ride. If you can stay quiet for the entire ride and don't say a word I won't charge you a penny! But if you say one word it's fifty dollars.' Morris and Esther agreed and up they went. The pilot did all kinds of fancy maneuvers, but not a word was heard. He did his daredevil tricks over and over again, But still not a word. When they landed, the pilot turned to Morris and said, 'By golly, I did everything I could to get you to yell out, but you didn't. I'm impressed!' Morris replied, 'Well, to tell you the truth, I almost said something when Esther fell out, But you know, fifty dollars is fifty dollars!'

Thursday, March 12, 2009

Great Pony Club & 4H Fundraising Ideas...

I'd like to introduce you to a unique, fun Pony Club or 4H fundraising idea. Make money for your Pony Club today and have fun doing it!

Equine Sunset Window Decals (click to view)

What Is It?
An eye-catching colorful 4" x 6" vinyl decal that gets applied to a car, truck or trailer window or bumper (any smooth surface will work).
They are made using a high performance printed vinyl material. Designed for long term outdoor use. These colorful decals are sure to add a splash of color to any vehicle!

How Do I Sell Them and Whats the Cost?
The decals can be purchased wholesale for only $3. ea. You can resell them for whatever price you want. We recommend a retail price of $5. to $6.
You can sell them at all your Pony Club events and horse shows that you attend. Anywhere you find horse lovers gathered in 1 place!

How Do I Order?
You can order our wholesale sunset decals directly from our website at
If you do not want to resell them and would just like a few for yourself and friends, they can be ordered directly from our retail site at

Who Is
We have been making beautiful signs for over 20 years and have been selling signs online for over 13 years. Our website features an easy to use step by step sign building process. We sell and ship signs to customers all over the USA on a daily basis.
We are horse owners ourselves and realize all the work, time and expenses required to maintain our beloved equine friends ;-)

What Other Products Do You Have?
We make many types of farm and business signs. We are best known for horse farm signs,
Vinyl Banners, Horse Stall Name Plates, Pet Memorial Markers, Economical Outdoor Signs, New England Style Signs...

Do You Offer Pony Club Discounts For Any Signs?
Yes, we offer a 20% discount off list price of all
vinyl banners. Most Pony Clubs need vinyl banners throughout the year for promotional purposes.
Simply call us or order online and mention that this banner is for a Pony Club and we'll deduct your discount!

Do You Have Any Other Fundraising Products?
Yes, we also have colorful
Personalized Name Plates that work great on horse stalls. These great signs will dress up any barn! They retail for $35. ea and wholesale for only $25. ea. So you can make $10. profit on each one you sell!

What If I Have Further Questions?
Our phone hours are M-F 8am - 6pm. Toll free 800-640-8180
My name is Wayne and I would love to hear from you.

My email is:
Our retail website is:

Tuesday, March 10, 2009

Save 25% On All Sign Orders - 2 Days Only

For those of you who have beed procrastinating about getting a new sign(s). Then I have great news for you today! We are having an unbelievable 2 day sale Tuesday and Wednesday only (March 10th, 11th).
You will get a 25% discount off our already low list prices shown also get Free Shipping on all UPS ground deliveries! (50% Off Freight shipping for the larger signs).
Visit our website HERE to take advantage of this limited time offer.

Need a new sign for your business?
Need a new vinyl banner to promote your next event?
Need new name plate signs for your animals?
Need a new magnetic sign for your truck or trailer?
Need a new farm sign for your entrance?

As always, feel free to call me if you have any questions, or simply text chat with me online (upper right hand corner of all web pages).

Wayne Hebert - owner

Tuesday, February 24, 2009

5 Acre Horse Farmette For Sale in MD

Here is a great deal for anyone looking for a great farmette on Marylands Eastern Shore area!

REDUCED:Enjoy country living on this beautiful 5 acre farmette only 10 minutes from historic Chestertown, MD. A paved circular drive leads to this well maintained home which offers one-level design with an open floor plan. This 3/2 home features hardwood floors throughout and plenty of natural light for comfortable living areas. Large country kitchen and Family Room with 14' ceiling and gas fireplace. Tiled sunroom overlooks fruit trees and 4 separate pastures. Large 40' x 40' center aisle barn features 3 stalls, wash stall, tack room, loft hay storage, workshop and run in shed. Riding area/ring has lights. Located in the small horse friendly community of Runnymeade Estates. Bring your horses and move right in! Click here for more details and pics... COLDWELL BANKER mls#: ke6868261

Thursday, February 19, 2009

Need Help Funding Your New Church Sign?

Here at we have developed a unique church sign fundraising program, Christian Fundraiser Decals. We know budgeting for a new church entrance sign can be tough in this economy. It can now be a lot easier on your church budget with their FREE decals. If your church needs a new entrance sign, these decals are a great way to raise funds quickly.

If you decide that a cost-effective, beautiful, maintenance free New England Style or Market Street sign from us fulfills your requirements for a new sign, then you can order our FREE Christian Fundraiser Decals. The fundraiser decals are available free of charge (nominal shipping charges apply to each order). With at least a $5.00 suggested retail price, your church building committee can then sell these decals as a fundraiser. Your church then keeps 100% of the proceeds towards the purchase of a new church entrance sign.

Vinyl decals are a popular trend, many vehicles on the road today have various rear window or bumper decals already. There are 4 different designs to choose from: WWJD, Praying Hands, Christian Fish (Icthus), and Peace Dove.

This offer works by ordering your church sign online and opting in to ur fundraiser decal program. We will then email you a sign proof (graphic image) of your new sign for the fundraising committee members to show with the decals display in your church. We will even provide a small poster to help promote the decal sales for your new church entrance sign (see pic). You then have 6 weeks to sell the decals and apply the proceeds towards the purchase of your new sign.

For complete details on this program call toll free at 800-640-8180

Wednesday, February 18, 2009

Pic Of The Day - Sick Of Winter Yet?

Is anybody else out there sick of winter too? Think Spring!

Monday, February 16, 2009

New Chalk Art From Julien Beaver-Simply Amazing!

The people are real, all the rest is done in "2D" on a flat sidewalk with colored chalk! Very impressive!

"Why Use Signs?"

"Why should I have a sign?" is a question I often hear from small business and farm owners. The answer usually varies depending on your business type and format. In a highly impulse oriented business, great signs can be the difference between the success or failure of the business. Good, professionally designed signs can increase a business's opportunity for success.

Signs are one of the most affordable ways to advertise your businesses, and most businesses -in this economy -- don't have a dollar to waste. The United States Small Business Administration Bulletin Number 101 on signage for businesses says, "...signs are the most effective, yet least expensive form of advertising for the small business." What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.

If appropriately designed and placed, your sign will develop top-of-mind awareness of your product or service in all who routinely pass by. An integral part of creating "street level" awareness. Sometimes a sign is the only indication that your business is there. In such cases, your sign should be the focal point of your building entrance or street frontage exposure.

Because of enhanced sign technology, sign faces can be easily changed or retrofitted to match evolving economic marketing circumstances. New developments in lighting, plastics, and paint mean signs can now achieve the same visual effect as four-color magazine advertising.

We'll cover more topics like this in upcoming posts....until then, Have a great day!

Saturday, February 14, 2009

Horse Pic Of The Day

I snapped this photo of our young Quarter Horse "Teja" a few years ago. Used a tripod and zoom...was one of my better shots I thought.

Thursday, February 12, 2009

Online Chat Now Available!

We now have online chat available on the website. Just click on the graphic in the upper right hand corner of any of our webpages and text chat with me anytime! (if it says ONLINE of course).
This will come in handy for our customers who want a quick answer to their question.
Try it out today just to say HI!
We'd love to hear from you!

Pic of the day

Tuesday, February 10, 2009


Honor your beloved pet with an affordable pet memorial marker from These long lasting maintenance free outdoor signs are a great way to convey your sentiments and honor your lost dog, horse, cat, etc. Personalize it further by submitting your own color photo or choose from one of our many graphics online. Simply attach to a building, wall, fence or to a small post in the ground.
They are available in many different shapes, colors and styles. Browse thru the easy step by step online sign building process today. Approximate size 8” x 12”. Affordable pricing from $49. - $69. Dealer inquiries welcome.

Here's why an investment in new Signs, Banners, Decals and Posters will improve your bottom line in 2009!

Your company needs an edge to overcome the economic crisis and keep processes
running and staff employed. Competition for every dollar that an end-user spends is at
an all time high. You need to keep your company identifiable to your customers and to
draw consumer attention away from your competitors. These days, your competitors
are not even necessarily within your industry--it's anyone that your customer or prospect
spends their available dollars with.

Advertising creates a competitive advantage by keeping your company in front of your
customer. When they have a need for a product or service similar to what you offer,
your advertising will trigger a search for your company. Good advertising, really good
advertising ... builds your brand by creating a great visual impression and builds
confidence in your ability to provide the just the product or service the customer needs,
when they need it, at a terrific value.

If you compare how investing in the various advertising methods available, including
radio, television, newspaper, web advertising, magazines and signage; you will find that
signs offer the most value and the best ROI. Signs are cost-effective to purchase and
will last for years and years, so that they will create thousands and thousands of
impressions over their lifetime.

Here at we are committed to providing the highest quality signs
available. We are excellent at developing sign products that deliver consistent powerful
brands. You and your customers deserve a cost effective brand building sign
system that starts delivering a strong image out at the street, extends into the lobby and
throughout the entire building.

Our sign engineers are creative innovators that seek out new materials and
manufacturing methods that can be leveraged across many applications and
customers. We have developed manufacturing processes that are extremely efficient;
and it is this high degree of efficiency that allows us to create many more signs in less
time than our competition. The end result is a huge savings to our customer without
sacrificing quality.

We look forward to helping you deliver a powerful brand to all of your customers. Thank
you for trusting us with your valuable image!

Recession Is Forcing Some Small Companies to Think 'Low Tech' for Advertising

Here is our most recent Press Release:, a leading online retail sign company says "The answer for many business owners has become decidedly low-tech: professionally made signs. Without a properly designed and placed on-premise business sign, a commercial site cannot function at its full economic potential."
Worton, MD (PRWEB) February 5, 2009 -- An attractive on-premise business sign provides 24 hour exposure of its message to a large pool of potential customers at a fraction of the overall cost of other media. A case study shown on the website highlights a restaurant that showed a 16% increase in sales after 12 months of installing their new sign.
A trend being echoed in some form or another across the country, is local businesses wondering where they can advertise their own services and products afford-ably. The Internet, global by nature, has not yet developed a model for effectively reaching local customers. Recently, three Ohio daily newspapers announced plans to eliminate their Tuesday editions. At the same time, most U.S. papers are raising ad rates to try to stop their own financial bleeding.
And so, the answer for many business owners has become decidedly low-tech: the on-premise business sign.
"We've found that a lot of business owners can no longer afford newspaper or magazine print ads because of rate increases," says Wayne Hebert, owner of one sign-making service, "But on the other hand, Internet ads don't work well for local small businesses, because a search for a certain type of business will produce links to companies literally around the world, and it's hard for people to sift through that to find something local. So more and more people are going the old-fashioned route of advertising their business through entrance signs and banners.
"They're finding that as their competitor spends a fortune on Internet advertising, an affordable, professionally designed on-premise sign often gives them a competitive edge over the other guy down the street."
Hebert says good advertising keeps the company in front of the customer, something that Internet advertising has not completely mastered. "When a customer has a need for a product or service similar to what you offer, if your ad campaign has done its job, it will trigger a search for your company. Good advertising--really good advertising--builds your brand by creating a great visual impression and builds confidence in your ability to provide the precise product or service the customer needs, when they need it, at a terrific value."
While Hebert says other advertising formats have their place, in a struggling economy, signs are looking particularly attractive. He notes that they offer the best ROI (Return on Investment). But he warns that inferior-looking signs might actually harm your business image.
"Our sign engineers are creative innovators that seek out new materials and manufacturing methods that can be leveraged across many applications and customers. We have developed manufacturing processes that are extremely efficient; and it is this high degree of efficiency that allows us to create many more signs in less time than our competition. The end result is a huge savings to our customer without sacrificing quality."
Interested business and property owners may access EZSignsOnline at
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EZSignsOnline.comWayne Hebert