Benefits Of Outdoor Business Signs

Many businesses try to find the secret to success. While hard work, determination, and consistency are great ways to build a business’s reputation, sometimes these aren’t enough. While businesses could thrive in these areas, they neglect in others where it matters; this includes their signage. All business owners must know the benefits of outdoor business signs. They will improve business and raise brand awareness in a cost-effective, non-intrusive way.
Draws Attention to Your Business


The biggest appeal of outdoor business signs is that they draw attention to your business. The goal of any business is to draw in as many customers as possible at any given time. Due to their colorful and noticeable visual appeal, signs attract new customers and create lasting impressions. Everything from the color to the image can encourage customers to come to your business. It’s important to remember that your sign should be visible to people walking and driving. This way, you show everyone what your business offers.

Builds Brand Awareness

Similarly, large outdoor signs are great to build brand awareness. Many businesses use color psychology in their signage; that’s because color psychology largely influences people’s behavior. Certain colors and images can encourage desired customer behavior. Additionally, customers associate your logo and name with your products or services. This way, when people see your sign, they’ll immediately remember the goods or services you sell.

It’s Cost-Effective

Not to mention, outdoor signs are a one-time expense. Unlike electronic signs that can raise your electricity bill, you only purchase the outdoor sign once. Given their effectiveness to increase branding, outdoor signs are a great cost-saving technique to employ.

They Are Non-Intrusive

Another great thing about outdoor signs is that they’re non-intrusive. When you drive on a street, the signs are noticeable but still not large enough to affect you other than through a visually appealing platform. This offers a great alternative to neon or electronic signs which can distract drivers.


Given these reasons, our outdoor marquee signs will complement any business. These signs have a unique changeable message board with high-quality materials that are more durable than wood. We offer various mounting and sizing options perfect for your retail store, restaurant, church, or other organization.

Preparation Tips for a Grand Opening

Each time a new business opens, it needs a grand event to attract new customers and establish a strong market presence. Celebrating a grand opening will show people your business as well as investors your professional integrity. For those confused about figuring out how to effectively go about this, these preparation tips for a grand opening will help. Soon, you’ll see your brand recognition and foot traffic will grow, and your starting sales performance will be greater than imagined.

Pick a Date and Time
The best way to ensure a quality event opening is to plan. You should allow for plenty of preparation time—from a few weeks to a couple of months depending on the size and scope of the opening. Naturally, avoid holidays and weekends. People aren’t going to attend on their time off. Try to plan it for the middle of the week instead. Planning also allows you to coordinate food, beverages, entertainment, and invitations. You’ll also want to choose a suitable time. Morning events should start after 8 AM, but the optimal time is after work from 4 to 6 PM. This way, more visitors can attend.

Set a Budget
Additionally, you’ll need to establish a budget to manage extra spending. Keep in mind not to overspend or underspend on the party. While you should host an opening that celebrates your business, you must consider the financial liability of this event. Whether it’s a cocktail celebration or a pizza party, keep track of all expenses with your ceremony.

Invite Others
You can invite important government officials, the local media, or reach out to people on social media. No matter what, offering an open invitation to the community will expand your outreach and establish a new rapport for your business. Invite family, friends, and potential customers to build your brand recognition. Also, inviting those involved in your business, such as stakeholders, suppliers, and neighboring businesses, will increase your reputation within the market.

Highlight Your Business
Depending on your business, take this opportunity to highlight different aspects of your products. For example, bakers and food retailers can offer samples of their main products. Giveaways or raffles are another great attraction for visitors. People like free things no matter what they are. This will make people remember your business with positivity which will increase your revenue.

Offer Food and Beverages
On top of the items you plan to giveaway or raffle off, serving food and beverages is a guarantee for a successful event. People want to feel comfortable where they are, and food is one of the easiest ways to achieve this. People expect free food and beverages and often feel disappointed when these are not present. Fortunately, it’s easy and effortless to plan—morning openings should include fruit, coffee, juice, pastries, or bagels. These are mess-free, easy-to-eat foods everyone likes. Later events may require a caterer or wider assortment of food depending on the scale of the opening.

Don’t forget to attract passersby with large outdoor carved signs. We at EZSignsOnline.com offer the best outdoor signs for your business. No matter what business or promotional event you have, an outdoor sign will greatly improve its aesthetic and professional quality.

Easy Ways to Attract New Customers to Your Small Business

Having a small business can be challenging. You must have the best strategies for dealing with competitors, establishing yourself in the market, and maintaining business growth to be successful. Not to mention, you must find ways to retain your existing customers while still attracting new ones. Fortunately, there are lots of easy ways to attract new customers to your small business. It mainly comes down to knowing your target audience, having efficient marketing techniques, and knowing the industry.
Target Your Audience

Any business owner must know their ideal target audience. The key to business development is knowing the market you want to lead in. Have an idea of who you want to reach with your products or services. Understand who you are catering to with your business, and how you can continue to grow from this audience. Be sure to avoid making your target clientele too general where you won’t target anyone (ex: all women, all men), or too specific to the point where there’s no sizeable market for it. Sometimes, finding these ideal clients can be tricky. Therefore, two important factors to finding your target audience are the location and key demographics. 

Location

To get your business growing, identify and target places where your customers will be. This, of course, depends on your products or services. For example, if you sell handicrafts, homemade soaps, or candles, consider a farmers or outdoor market where your goods are appreciated. On the other hand, if you sell horse riding lessons, you’ll want to appeal to rural or agricultural-based communities where this activity is more common. 

Demographics

Similarly to the location of your targeted clients, you should appeal to specific demographics too. The more focused and understandable you are of your targeted clientele, the stronger you can dominate in that market. It’s a bad idea to establish an ideal market too widely. You can oversell yourself and create a financial mess for your business. To beat this, simply refine your search to find a perfect market. For example, if you sell women’s athletic jackets, targeting all women might be too broad and you might lose your company’s intended direction. Instead, try refining your target clientele to be, for instance, teenagers or young women, pregnant women, or taller women. Any of these allows you to target a more specific niche of that broad consumer base. 

Loyalty Rewards Program

It might sound counterintuitive, but retaining existing customers will attract new ones. One of the best and most popular ways for this is through a loyalty rewards program. Offering premium rewards, discounts, or savings ensures your existing customers are happy and satisfied. This will build your company’s reputation, which will attract new clients as well. All in all, you will build your reputability in your industry and market base as well.

Marketing

To increase your brand awareness, you must have an efficient marketing strategy. Tactics that encourage customers to research more about your business will expand your customer base. Ultimately, creating a strong relationship between you and the customers will lead to increased revenue and profitability. This can take place through different platforms, some of the most prominent being word-of-mouth, a strong online presence, and traditional signage.
Word-of-Mouth

Word-of-mouth advertising is one of the oldest marketing techniques still utilized today. It revolves around having a strong reputation from customers spreading their positive experience with your company to others. With more people positively talking about your company, more people will come to your business. Trusted positive reviews, rankings, and comments will increase sales and customer loyalty.

Signs

Signage is another traditional marketing method that works in attracting more consumers. Some of the best ways for businesses to get their name and logo recognized is through custom outdoor building signs. These allow businesses to have an outdoor sign in any color, font, and text you see that’s applicable to your business. You can even take advantage of color psychology to use different colors or color combinations to make passer-by feel certain emotions. For example, if you offer counseling services, you can have a blue sign to promote calmness and relaxation.

Online

Naturally, having a business in the 21st century means you need a strong online presence to be successful. The key to this is through an updated website, active social media accounts, and high SEO value. An updated website will attract interested customers while establishing your company as a trustworthy one. Consumers trust a clean, well-designed website because it represents your business in a professional manner. Likewise, having active social media profiles give you an easy way to target new and existing customers. You can post store information or promotional content to increase your brand recognition. Additionally, you should track your SEO values for certain keywords and webpages on your domain. This will show you where your online strengths and weaknesses are; that way, you can better your business.

Know the Industry

While this is obvious, since it’s pertinent to your business, you should take all precautions in knowing everything there is to know in your industry. Naturally, you will have competitors in your field, so it’s best to see how they compare to your services. This way, you can develop tactics to really match your competition and dominate the market. 

Partnerships

Consider building partnerships to maximize your outreach potential. Working with other businesses will present an opportunity to expand your brand recognition. Companies working together and providing complementary services ensures a strong market presence. This all comes from human interaction and nurturing meaningful relationships. 

Competition

Still, you must be mindful of the competition. Research your competitors in the market to better understand how to come out on top. It’s possible your competitors use a better method to attract new customers than you do. Consider what they do and apply it to your business in a unique, tailored way. The goal is to remain on top in your industry and keep a high customer base.

All these tips are sure to boost your company’s efficiency and attract new customers. For more outdoor signs to attract new people, check out our selection at EZSignsOnline.com. You’ll love our selection of outdoor business signs in any of our styles and designs.

The Different Types of Agritourism

Agritourism is an agriculturally-based operation that attracts visitors to a farm or ranch. Primarily, it offers consumers a unique chance to connect with their food sources that they wouldn’t get elsewhere. Visitors can see, or even pick, organic produce directly from the farm. Still, there are different types of agritourism to consider if you want to convert your farm into this form of small business. 

Direct-market

This type of agritourism revolves around selling produce or organic items directly to customers. This appeals to customers looking for direct farm-to-table food items. These also get marketed as all-natural and organic products. 

Some examples of direct-market agritourism include: 

• Roadside farm stands
• Farmers markets
• Handcrafted products
• Farm/ranch promotional items (shirts, mugs, etc.) 

Education and Experience

Educational and experience-based activities are some of the more common types of agritourism. This involves customers engaging in hands-on agricultural activities. The goal is to provide customers with a first-hand experience with a farm so that they’ll feel more inclined to buy its products.

The most common education and experience agritourist examples include: 

• U-pick produce (apples, berries, pumpkins, etc.)
• School tours
• Garden tours
• Winery or brewery tours
• Historical exhibits
• Animal farm or petting zoo
• Recreational activity classes or workshops
• Crafting classes
• Cutting your own Christmas tree
• Educational camps
• Farm or ranch work experience
• Habitat improvement or conservation activities
• Foraging

Recreation and Event

Lastly, this type of agritourism involves using farm land for different marketing ventures. Generally, farmers host different marketable events to encourage patrons to buy products produced on the farm. Some events could depend on the farm itself, or they could just utilize the farm space. No matter what, these events have a purposeful design to encourage customers to purchase local goods.

Examples of recreation and event agritourism include: 

• Music events 
• Hunting trails 
• Horseback riding 
• Wildlife viewing and photography 
• Fishing 
• Camping 
• Picnicking 
• Off-roading 
• Bicycle trails 
• Boating 
• Rock climbing 
• Swimming area 
• Wilderness experiences 
• Weddings 
• Corporate, or other, retreats 
• Living history events 
• Seasonally themed festival 
• Specific crop- or product-themed festival 
• Stargazing 
• Corn mazes 
• Food contests 
• Haunted barn or house 

Whichever type of agritourist attraction you choose, make sure to use a farm ranch entrance sign so that visitors can find it. At EZSignsOnline.com, we have the best customizable outdoor farm or business signs that your guests will love.

Using Color Psychology to Give Your Business an Edge

Using Color Psychology to Give Your Business an Edge

Artists, painters, or anyone else who uses colors in their profession understand the importance of color theory. This refers to the visual effects of color combinations. Still, there is more to this than just being aesthetically pleasing. There is a whole psychological component to color theory where certain emotions are associated with certain colors. This is big with brands and companies. To help your business prosper, using color psychology to give your business an edge ensures brand awareness and attracts new customers.

Emotional Response

One of the most important parts to color psychology is that it evokes emotional response from viewers. Different colors say a lot about what certain people are feeling. Colors spark creativity, invoke deep thinking, or remind someone of past experiences. Here are a few of the main colors and their emotional responses:

• Green—Creativity. Greens are linked to broader and creative thinking from its association with nature.

• Red—Analytical Thinking. Reds energize and revitalize people. When people see red their reactions become faster and forceful. Its association with failure or errors may shape this type of reaction.

• Blue—Satisfying. People feel satisfied when they see blues.

• Yellow—Dissatisfied. People are bothered or dissatisfied when they see yellows. It ranks as one of the least favorite colors with people.

• Orange—Cost-Effective. When people see oranges on products, they feel they are getting the best deal for their money.

• Pink—Calming. Pink colors have great calming effects and help with meditation.

• White—Clean, Boring. Whites can express feelings of cleanliness and purity, but also don’t stimulate creativity or deep thinking.

Target Audiences

Colors can also be used to target specific audiences. Whether it’s gender or a specific culture, different colors provoke different reactions. With this knowledge, companies and brands target their audiences based on the colors that respond well. For men, blues, greens, blacks and reds rank the most favorably while yellows, browns, purples, and oranges rank the least. For women, blues, purples, greens, and reds rank the most favorable while browns, oranges, greys, and yellows rank the least. Men tend to prefer bold shades (colors where black is added) whereas women tend to prefer soft tints (colors where white is added). Brands can adhere to these markets without appeasing gender stereotypes too, the key is to attract as many potential customers as possible.
Differentiate Your Brand

Similarly, colors help make a company or brand standout against its competitors. Some of the top brands today are recognizable solely by their logo colors. This is because consumers remember details they can differentiate from other competitors. Bright colors, goofy fonts, or other cognitive tools help consumers remember brands over others.

For these reasons, any marquee signs for businesses should have the most optimal colors used to help attract customers. At EZSignsOnlines.com, we sell the best market street signs, New England signs, or other outdoor business signs for you to customize and accentuate to your liking.