Monday, July 6, 2009
Thursday, July 2, 2009
Wednesday, July 1, 2009
Thursday, June 18, 2009
Check Out Our Latest National Press Release
Church Signs Fill Advertising Gap for Cash-Strapped Churches reports EZSignsOnline.com
Worton, Md. (PRWEB) June 18, 2009 -- It's one of those effects of a bad economy that you seldom consider until someone mentions it: Churches are not advertising as much, and as a result, are not drawing as many people to their services (as reported by D. Burke, Religion News Service).
The lagging advertising trend is due to a couple of reasons, both related to the current recession: First, people are giving less in the church offering, which means the church has less money to spend on radio or newspaper ads. And second, newspapers, which are on the verge of extinction, are raising their ad rates, struggling to break even--and often pricing churches out of the market. read more...
Worton, Md. (PRWEB) June 18, 2009 -- It's one of those effects of a bad economy that you seldom consider until someone mentions it: Churches are not advertising as much, and as a result, are not drawing as many people to their services (as reported by D. Burke, Religion News Service).
The lagging advertising trend is due to a couple of reasons, both related to the current recession: First, people are giving less in the church offering, which means the church has less money to spend on radio or newspaper ads. And second, newspapers, which are on the verge of extinction, are raising their ad rates, struggling to break even--and often pricing churches out of the market. read more...
Thursday, June 11, 2009
Our Satisfaction Guarantee
EZSignsOnline.com LLC relies on customer satisfaction, the reason for our continuing success. We stand behind all of our products and guarantee the highest levels of quality, durability and safety. Our reputation has been earned through hard work, integrity and delivery in a timely manner. Our unwillingness to tarnish our reputation is your guarantee of excellence!
Tuesday, April 28, 2009
Using Signs to Modify Customer Purchase Habits
Modifying Customary Purchase Habits
One of the primary goals of advertising is to change purchase behaviors. Effective advertising can increase purchases within discrete segments of the market by introducing "intervening opportunities" along customary travel paths. This is especially so in highly discretionary areas, such as quick service foods and economy lodging, yet it holds true, also, for the business with more specialized products or services to offer.
Generally, a business' fixed and variable costs should be covered from a stable consumer pool, with profits coming in from unexpected sources. The right sign often prompts an unplanned stop, or changes the customer's mind once he is on the premises. Changeable copy and temporary window signs are especially effective in encouraging variation from accustomed consumption patterns. Because temporary or variable message signage is relatively inexpensive, the dollars generated by such signage usually represent pure profit.
It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.
One of the primary goals of advertising is to change purchase behaviors. Effective advertising can increase purchases within discrete segments of the market by introducing "intervening opportunities" along customary travel paths. This is especially so in highly discretionary areas, such as quick service foods and economy lodging, yet it holds true, also, for the business with more specialized products or services to offer.
Generally, a business' fixed and variable costs should be covered from a stable consumer pool, with profits coming in from unexpected sources. The right sign often prompts an unplanned stop, or changes the customer's mind once he is on the premises. Changeable copy and temporary window signs are especially effective in encouraging variation from accustomed consumption patterns. Because temporary or variable message signage is relatively inexpensive, the dollars generated by such signage usually represent pure profit.
It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.
Wednesday, April 22, 2009
Thursday, April 16, 2009
Thursday, April 9, 2009
Check Out Our Latest National Press Release
Worton, Maryland (PRWEB) April 9, 2009 -- Amid news that more and more churches are seeing a decline in offerings and donations, one company has developed a unique program to help with fund-raising. The program, developed by EZSignsOnline.com, allows religious groups to sell faith-based decals and make enough money to purchase a new church sign from them.
READ MORE....
READ MORE....
Tuesday, March 31, 2009
Subscribe to:
Posts (Atom)
Posts
